Summer’s rolling in, and for us, that means more than just planning the next surf. It’s about shaping a collection that captures the rhythm of the season, the feeling of salt-dried skin, and those moments where you completely lose track of time.
Right now, we’re deep in the process. Designing, testing, and building out our Summer 2025 collection. And this one feels extra meaningful.
Inspired by the Portuguese Coast
This drop is rooted in real experience. Specifically, Costa de Caparica in Portugal. Empty lineups, solo paddles, and slow mornings off the grid helped shape not just our mindset, but the feeling behind this entire collection.
If you remember our "Disconnect to Reconnect" release, this one carries that same energy. It’s about logging off, slowing down, and letting nature reset you. No distractions. Just movement, creativity, and quiet moments that matter.
We leaned into earthy colors, breathable cuts, and organic fabrics that move with you from board to bonfire.
New Pieces, Same Mission
We’re not just reworking what already exists. We’re introducing completely new pieces. Think:
- Organic oversized tees with a heavier, softer drape
- Relaxed-fit shorts made for beach days and skate breaks
- Lightweight embroidered crewnecks for cool summer evenings
- A few experimental cuts we’re keeping a secret for now
Embroidery is making a return too. This time with cleaner details, subtle threadwork, and a few limited pieces with special touches.
Sustainably Stoked
As always, every piece in this drop gives back to the planet. Every order plants trees, rescues plastic from the ocean, and supports environmental projects through our partner GreenPark.
We use organic, recycled, and ethically sourced materials in small-batch production. No overstock, no waste. Just mindful clothing that actually means something.
What’s Coming
We’ll be releasing the collection in waves, but here’s a little preview:
- Designs that reflect the realness of surf life
- Vibes directly inspired by mornings and sunsets in Caparica
- A few returns of your favorite pieces, like "Born to Surf but Forced to Work"
- Accessories, sticker packs, and maybe even a surprise or two for your next road trip
Stay Connected
We’ll be dropping previews, behind-the-scenes clips, and updates on Instagram and through our newsletter. So if you’re not already following, now’s the time to jump in.
If you’ve ever surfed alone at sunrise or skated your hometown dreaming of waves, this collection was made for you.
Catch you in the lineup,
Pete & The Stoked Guy Team