A Collection Built on Vibes, Sweat, and a Whole Lot of Passion

Remember those endless summer days from way back? Waking up with the sun, heading to the beach with no real plan, just soaking in every moment. Life felt light. No pressure, no noise. The biggest decision was whether to paddle out or chill on the sand. That is the vibe that inspired this collection.

But let’s be real. Creating something that feels this effortless takes a lot of effort. Behind the scenes, this collection came to life through long days, late nights, and a whole lot of trial and error. As a one-person brand, every step—from sketching the ideas to choosing the fabrics, printing, shooting the content, and packing the orders—came down to me. It was not always smooth, and it definitely was not easy, but it was worth it.

Because this drop means more than just new tees or hoodies. Laid Back Since the Way Back is a reminder to hold on to the simple joy of being present. It is for anyone who has ever felt overwhelmed by the noise of life and needed to hit pause. It is a tribute to that part of us that still believes in good vibes, slow mornings, and sunsets that never end.

This collection is for the dreamers, the surfers at heart, and anyone carving their own path even if it is hard work. Especially if it is hard work.

So whether you are chasing waves or chasing peace of mind, I hope these pieces bring you a sense of ease, just like the summers we never wanted to end.

Thanks for being here. Thanks for supporting a small brand with a big heart.

Pete