SURFERS FROM THE INLANDS

HERE IS OUR STORY ....

Hey, Pete here. Yep, a surfer guy from the Czech Republic. Landlocked central European country, not exactly known for epic breaks.

But you know what? Obsession doesn't care about geography. One vacation taste of that salty but sweet ocean spray, and I was hooked. 

So, I packed my bags, traded mountains for the sunny Algarve coast in Portugal. Sure, it wasn't easy, but the journey (and the epic wipeouts) are all part of the stoke, right?

I’ve loved surf and skate clothing since I was a kid. But the more I got into surfing, the more I saw what was happening to the ocean, and that most big brands don’t really care.

So I wanted to do something better. A brand that gives back, with clothing that has purpose.

Every order helps keep plastic out of the ocean. You can see the running count on our impact page.

FROM A CARAVAN TO A STUDIO BY THE OCEAN

  • 2022

    Portugal became home. I started working on Stoked Guy and making it real: first designs, first prints and the shop going online.

  • 2023

    The first orders started coming in. A caravan in Baleal, Peniche, became my workshop, and I started creating products myself.

  • 2024

    I kept building the brand from Peniche and taught surfing on the side. Colorwave collection dropped in June and My Own Mess in November, and the orders started to pick up.

  • 2025

    We moved to Caparica and found a small studio by the beach. An embroidery machine joined the studio, the ambassador program started, and the first surf shops began stocking us.

  • 2026 - NOW

    Our biggest year so far. New products, new collections, and more of you wearing Stoked Guy all over Europe and beyond. Every photo you tag still makes my day.

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One small studio, a lot of wipeouts, a lot of wins, and we’re only getting started. 🤙🏼

Stoked Guy is for surfers chasing the dream, no matter the distance. It’s for the inland crew who pack their gear and drive hours just to catch a wave, and the weekend warriors who live for that next moment of stoke.

For everyone who cares about the ocean and likes the idea that their clothes can help.

When the ocean’s flat or too far away, we don’t stop. We grab our skateboards, surf river waves, or carve the pavement, keeping the stoke alive wherever we are. Because surfing isn’t just a sport. It’s a mindset, a lifestyle, and a way of chasing freedom.

Whether you’re a seasoned pro or just starting out, whether you live by the beach or only dream of it, there’s a spot in the crew for you.

Let’s catch some waves, shred some streets and keep the stoke alive together. 🌊

See you out there, stoked and ready!

Pete 🤙🏼

SEE OUR IMPACT